Industry observers note that account sharing relies on separate profiles and comes with additional costs, but otherwise wasn’t subject to strict rules. That now appears to be changing. Since 2023, it’s been possible to share your Netflix account with someone who doesn’t live in your household.
Industry observers note that users on Reddit report that in recent weeks they’ve been asked to provide a separate email address for each profile on the account. As reported by Android Authority, Netflix is introducing fresh login requirements for the different profiles within a Netflix account.
The report highlights that however, skeptics view it as an additional way for Netflix to collect data and control users. According to the prompt for email addresses, this move is intended to make logging in easier, simplify account recovery, offer users more personalized recommendations, and more.
According to the latest update, in the Reddit thread, one user posted a customer support screenshot that apparently confirms no way to opt out of this requirement.
Industry observers note that some users report that Netflix customer service doesn’t seem to be aware of this capability yet, and there hasn’t been an official disclosure yet (though it seems to be only a matter of time). It’s still unclear when the fresh email requirement for profiles will be rolled out more widely.
According to the latest update, aside from that, it seems nothing else will change regarding how you share your Netflix account and how much it costs to do so.
Industry observers note that here’s how to find out. Further reading: Can you live without Netflix?
As part of the ongoing story, this article originally appeared on our sister publication M3 and was translated and localized from Swedish.