Mozilla has announced plans to introduce artificial intelligence functionalities into its Firefox web browser. The company's recently named chief executive, Anthony Enzor-DeMeo, emphasized that these additions will remain voluntary, allowing users to disable them entirely at their discretion.
"Artificial intelligence must remain a user-controlled option—one that can be deactivated without hassle. Users deserve transparency on how features function and the benefits they offer," Enzor-DeMeo stated in a recent online publication.
This initiative seeks to merge advanced AI tools with Mozilla's established commitment to user privacy, aiming to bolster Firefox's competitiveness amid rivals such as Perplexity Comet, Opera, and OpenAI's ChatGPT Atlas, which emphasize embedded AI capabilities.
Although this pivot toward AI integration has left some dedicated Firefox users disheartened, it aligns with Mozilla's ongoing challenges. The browser's global market share has hovered between 2% and 2.5% throughout the past year, showing a slight but evident decline in recent periods. Earlier this year, the organization reduced its workforce by 30%.
The piece first ran in our affiliated outlet PC för Alla, adapted and rendered into English from its Swedish origins.
Viktor contributes articles and analyses to our related platforms M3 and PC för Alla. With a keen interest in tech developments, he stays attuned to fresh product launches and key discussions shaping the consumer electronics landscape.