For years, Microsoft has sought to shift users toward its Edge browser through various incentives. Previously, this involved persistent notifications to change default settings, focusing on frequent Google Chrome users, and discouraging Chrome installations. Now, the firm is pivoting to positive inducements with a new contest offering substantial rewards.
As reported by Neowin, the Edge browser currently features an in-app offer stating that users can gain five entries by making it their default browser and conducting a single search via the address bar. Accompanying this is the promise of potentially winning $1,000,000 in US dollars or a vehicle, alongside numerous immediate smaller prizes. The vehicles consist of three Mercedes-Benz models, with the overall giveaway valued at $2 million.
Participation is limited to residents of the United States, Canada, Mexico, or select European nations. The contest remains open until midnight Pacific Time on May 21, 2026.
An examination of the contest rules by Neowin revealed further opportunities to boost entry numbers, including accessing the dedicated contest site, distributing custom referral links to contacts, installing the Microsoft Rewards browser add-on, exchanging points from Microsoft Rewards, utilizing the Bing and Copilot smartphone applications, and experimenting with tools like Bing Image Creator, Video Creator, and Copilot Search.
This approach represents a bold investment in promotion from Microsoft, hinging on whether recent enhancements to Edge make it competitive against rivals such as Chrome and Firefox. Regardless of personal views on the browser's quality, the allure of a top prize could motivate many to participate.
This content is based on a story from our affiliated outlet PC för Alla, adapted and translated from its original Swedish version.