Business entities lack emotions, yet they seek to portray themselves as such, implying mistreatment from the public.

Over the last week, prominent technology firms have sought public sympathy on two occasions. In a Wccftech discussion, Micron addressed concerns about suppliers neglecting everyday buyers, replying that their efforts support global consumers via alternative routes. They noted the rapid expansion of the total addressable market in data centers and their commitment to meeting that demand as a business.

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Nvidia's contribution arrived through CEO Jensen Huang, who labeled pessimistic AI perspectives as deeply damaging during the No Priors podcast. He criticized recent portrayals by influential figures of apocalyptic, dystopian, or speculative scenarios, arguing such views harm individuals, the sector, communities, and authorities alike.

Huang's subsequent remarks in the podcast caught attention, framing AI development as experiencing typical expansion challenges en route to practical utility. He contended that negative commentary impedes advancement, including for the hosts who proposed self-serving reasons for oversight measures. He implied regulators might aim to block emerging ventures rather than protect society.

This scenario offers insight for observers: all parties prioritize their agendas, consumers included. Vigilance is key with emotional tactics, as they may not align with recipients' advantages.

Micron achieved $37.38 billion in revenue for fiscal 2025. Nvidia posted $57 billion in its most recent quarter. The AI sector remains intensely popular.

At the same time, rising prices and borrowing costs are curbing household budgets in the United States, with similar effects worldwide. AI advancements have eliminated positions, prompting numerous workforce reductions.

Historically, technology's swift evolution has yielded positive results overall. However, this overlooks personal consequences like vanished earnings, disrupted ambitions, and diminished stability. Thus, when firms seek emotional alignment, the question arises: whose interests does this outlook serve?

Here, Micron's subtle suggestion that consumers remain partially included falls short of a true victory. Memory prices have surged threefold in recent months, barring many from hardware enhancements or new systems. Nvidia's implication that unrestricted growth aids innovation overlooks personal factors: proverbs remind us that rules often stem from tragedies. Debating appropriate safeguards merits fair examination.

Productive dialogue requires analysis and direct challenges. Corporate emotional outreach prompts queries about reciprocity. In current tech dynamics, everyday people rarely gain from it. Such strategies lack equity, and society should reject them.

On this installment of The Full Nerd, hosts Will Smith, Adam Patrick Murray, Alaina Yee, and Michael Crider wrap up CES 2026 by highlighting overlooked highlights. The concept of a custom E-Ink image frame lingers in my thoughts. If gadgets can curb unproductive routines, count me in.

Will's comments eased my concerns about interior styling. At least I possess seating and a surface for beverages.

My assessment of the exhibition's robotic displays diverged from most views.

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The subdued news cycle this week suits me fine; CES 2026 exhaustion persists, or perhaps keynote AI references wore everyone down. Will and I tallied mentions through persistent effort.

Speculation abounds nonetheless, including doubts. I'm skeptical about rumored Steam Machine costs.

The year kicked off vibrantly. I anticipated griping about busy fitness centers. Admittedly, overindulgence in food and Will's superb eggnog during festivities contributed—appreciation for the recipe share.

This edition honors Gordon Mah Ung, originator and presenter of The Full Nerd, plus PCWorld's hardware chief editor.

With 15 years in tech and gaming media, Alaina Yee addresses diverse subjects at PCWorld. Joining in 2016, she has covered processors, operating systems, assembly guides, browsers, single-board computers, and beyond, while scouting deals. Her emphasis now lies in cybersecurity, guiding online protection. Contributions appear in PC Gamer, IGN, Maximum PC, and Official Xbox Magazine.